Early this week, Bank of America/Merrill Lynch published an analyst report on Modified Risk Tobacco Products (MRTPs) detailing the significant impact that MRTPs will have on the $748 billion annual worldwide tobacco industry. “We are on the eve of what we all believe could be a paradigm shift for our industry,” Philip Morris International (NYSE: PM) CEO, Louis Camilleri was quoted. The new products have “the very real potential to not only be a game-changer, but also be the key to unlock several hitherto virgin territories, most notably the huge Chinese market.”

Indeed MRTPs could revolutionize the tobacco industry and generate untold profits for the most innovative, consumer-acceptable products. BOA goes into great detail describing “Modified Smoking” products which mimic smoking such as e-cigarettes and heat, not burn, products, and “Alternatives to Smoking” such as snus, dissolvables and nicotine replacement products. Examples are these products are marketed at Read More