True 2 Beauty (TRTB) Sells Libigrow Brand for $425,000

True 2 Beauty Sells Libigrow Brand for $425,000

In a re-direct to focus its business on female-oriented products, Los Angeles-based True 2 Beauty, Inc. (Pink Sheets:TRTB) has sold its Libigrow brand for a net purchase price of $425,000. The buyer is a privately-held company owned by prior management of True 2 Beauty.

True 2 Beauty, a distributor of female lifestyle ingestible products and health and beauty products, is shifting its attention away from products that target men. Libigrow, a branded line of all-natural products designed to increase libido and sexual potency, has been facing difficulty capturing market share, according to management. “The growth of Libigrow had been stymied by Chinese counterfeit products, resulting in lower sales than anticipated and greater legal costs in stemming the flow of counterfeit merchandise,” said True 2 Beauty CEO Bill Bollander.

“We are currently marketing the Libigirl and EZ Curler brands, as well as other items anticipated for release in the coming months,” added Bollander.

The company is focusing on becoming SEC compliant within two months and is preparing a shareholder presentation currently.

True 2 Beauty (TRTB) Stock Quote and News:

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True 2 Beauty Sells Libigrow Brand for $425,000

True 2 Beauty (TRTB) Stock Quote and News:

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