ETNL and OTC Showcase

OTC Showcase went live earlier than expected. With a targeted date to open ourselves up on the web of March 11th, we were able to make it happen on March 3rd and couldn't be happier with the result. Our numbers are outstanding for our innaugural week and we anticapate nothing, but continued success. After a diligent effort to target our first spotlight, we think that we hit a home run with Eternal Image, Inc. (OTCBB: ETNL) and would like to share a little bit more about them in this newsletter.

Eternal Image, Inc.

To quote the Eternal Image website: “The Eternal Image mission is to give people the freedom to reflect the passions of their lives in a meaningful, tasteful way." It is this mentality that is setting EI apart from all others in the funeral industry. They have taken a relative stagnant industry and given a breath of much needed fresh air with their unique approach by giving people the freedom to express their life-long passions after they have passed. The funeral industry was relatively free of brand marketing until the CEO of Eternal Image, Clint Mytych, set forth on a path to change the industry forever. With licensing agreements now with Major League Baseball, The Vatican, The American Kennel Club, Precious Moments, The Cat Fanciers' Association, The College Licensing Company, and Star Trek, Eternal Image has a wide arrary of caskets and urns to celebrate the lives of our loved ones. These are the licensing deals that Eternal Image has secured in just a few, short years. There are many more to come as the realm of the licensing world is as endless as the different passions of the people on our planet.

The strength of these licensing agreements is bringing Eternal Image the notority that it deserves in the industry. The natural progression of such success has brought upon distribution agreements that are spreading the Eternal Image products not only across North America, but worldwide. On February 25th it was issued in a press release that EI has signed a Letter Of Understanding (L.O.U.) with Matthews International Corporation to distribute certain caskets, urns, and monuments for the Eternal Image’s Vatican Observatory line; and urns for Eternal Image’s Star Trek line (“Branded Products”). Matthews is an industry leader trading on the NASDAQ stock exchange with over $700 million in annual revenues. Combining these distribution agreements with other companies such as Wilbert Funeral Services, Waterloo Funeral Supply and Willow Tree Casket Company (to name a few), it is easy to see why the excitement level is so high amongst investors and Eternal Image, Inc.

Late last week, Eternal Image also issued a press release stating that it has begun taking steps to form a division with the express purpose of running a new area of the Company’s business—the marketing of candle, prayer card, register book, and other ancillary product lines around the world. Simply wonderful news. The core structure of the company is growing at a rapid rate simply due to a quality, unique product and now they are taking their knowledge and experience to new levels to generate even more revenues for the company. At OTC Showcase, we are proud to be a part of the efforts to bring market exposure to such a unique company that is once again positioning itself to grab more of the funeral industry market share.

To view the press releases, SEC filings, corporate information, annotated video charts on ETNL, and generate discussions about Eternal Image, visit our website at www.otcshowcase.com. We are new, but we will continue to find these hidden gems and bring them to our members.